PLANNING

Defining the problem and research objectives, developing a research

plan, presenting the plan, implementing the plan (collecting and analyzing data), and interpreting and reporting the findings.

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Market research

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We thoroughly understand what is happening in the industry in which you operate, it is invaluable to know what the trends in the industry are as well as what the firm’s competitors are doing to make money, to improve their businesses, and to improve their own market shares.

Market research includes:

Defining the problem and research objectives, developing a research plan, presenting the plan, implementing the plan (collecting and analyzing data), and interpreting and reporting the findings.

 

Positioning And Strategy

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We help you place your product in the right way at the right place.

Placement can be anything from a magazine or candy bar sitting next to the checkout counter at the supermarket—a spontaneous purchase—to gas stations situated on the right-hand corner of the exit from a highway or to the location of a orthodontics office in the same complex as a paediatrician’s office. Placement helps make the purchasing process for a customer easier and more convenient.